Ice Cube and legendary DJ Pooh announced today the launch of the world’s first real-time streaming television network online, UVNTV.com (U View Network Television).

UVNTV revolutionizes television with delivery via the internet utilizing Microsoft Corps’s Silverlight 1.0 platform, a cross-browser, cross-platform plug-in for delivering richer user experiences on the Web. Through UVNTV’s patent pending database, UVNTV rivals cable and satellite television. Beyond real-time transmission (the first on the net) UVNTV’s channels are capable of full screen DVD quality resolution, Dolby surround sound and comes complete with a channel guide with video window.

“We are thrilled to work with Ice Cube and DJ Pooh, both whom have proven track records and have been at the forefront in music, film and television,” said John Case, general manager, Developer Division, Microsoft Corp. “We see UNVTV as a leading example of the changing landscape of how consumers experience entertainment, and how the industry is seeking new interactive platforms to better reach their target audiences. By using Silverlight, UVNTV will have the capabilities needed to take the user experience to another level.”

Over 2 years in the making, founded by entertainers for entertainers and fans alike, UVNTV is home to the next generation of filmmakers, music makers, and onscreen talent. Although in pre-launch phase, UVNTV boasts channels you will not find anywhere else such as UViewTV – UVN’s user generated channel, Snoop Dogg’s Snoopadelic TV, fashion designer Christian Audigier’s Live TV and even Ice Cube’s own Hip Hop 24/7 TV.

UVNTV is also a Broadband Social Network. Members join free and are provided a profile page to showcase their talents, collaborate, or to simply meet like-minded fans or professionals. Every member is encouraged to pitch show ideas, audition for productions, and shape the future of UVNTV.

While maintaining member anonymity, UVNTV tracks all user data providing channel operators and advertisers a host of valuable information ranging from who is watching, what they are watching, where they are watching from, for how long they are watching, and even how they rate shows.

Viral in nature, UVNTV provides members with the ability to bookmark channels and shows, or even invite or send links to friends. UVNTV also provides Channel Widgets.

Currently in beta format and undergoing a soft launch, UVNTV expects its sites completion in the coming weeks following a formal announcement.